How We Came About

Our journey began when our CEO, Daniel, launched a Trading Desk/ DSP in San Francisco in late 2014 to focus on SMB brands and small-midsize agencies. Although we found success, something interesting happened along the way as we met with potential customers...

After speaking to over 100 ad agencies and businesses, our team picked up on a major pain point: reporting and monitoring digital ad campaigns is a huge hassle and manual task. We knew we came across a major opportunity, and we had to act on it quickly. Over the last year, we worked closely with a few select brands and agencies to develop an ETL platform specifically for marketers. aggregates all advertising data into any visualization tool in minutes!

There's an increasing number of MarTech platforms continuing to enter the market (5,000 currently and the need to connect to various APIs instantly is a huge necessity for all marketers.   With's 50+ API integrations, marketers no longer have to depend on manual processes or developers to create api integrations, maintain databases, or query data.

What We Do


  • Too many advertisement platforms
  • Marketers spend too much time preparing and combining reports from multiple platforms
  • Report creation and analysis requires standardizing data from multiple platforms and manually uploading it into data visualization tools or spreadsheets.
  • With over 3,800 Martech platforms on the market, there is no solution to aggregate data and performance without a team of developers or manual ETL process


  • Aggregate Advertising Data in Any Visualization Tool in Minutes
  • Save Time and Money: Free up development resources. Marketers no longer have to depend on developers to create api integrations, maintain databases, or query data.
  • Cutting Edge Technology: It's nearly impossible to combine data from all Martech platforms without our technology. Two types of data exist in our market: 1) Log type of data and 2) API data, and we've built a unique approach to accomodate both.
  • Experienced Team: We are experts in MarTech with over 20 years of combined experience in Marketing within our core founding team. We've been in our customers shoes and understand how arduous the process is.


  • Aggregate and Extract your data in minutes
    Over 50 integrations including Facebook, Adwords, Bing, Doubleclick, Adroll, and more.
  • Visualize data in the Improvado dashboard or any BI tool such as Tableau, Looker, Google Data Studio, Excel, Google spreadsheet.
  • Skip SQL, Map and Transform data with just a few clicks
    Get Raw Data or Mapped Data

    Change Attribution Models
    Once mapped, compare cross-channel metrics
    Map Google Analytics Data with Advertising Data
  • Free 14-Day Trial

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