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News & trends from industry experts
Continuous optimization and analysis are required for both Video 360 and Display campaigns. In this guide, we're sharing some of the best practices for DV360.
Explore the transformative power of data visualization in simplifying complex data, enhancing decision-making, and democratizing information access.
Explore pillars and essential tools for effective enterprise data management. Learn how to enhance data quality and integration to drive decision-making.
Discover the art of data storytelling with practical examples and techniques for transforming complex data into compelling narratives.
Explore the best executive dashboard software to streamline reporting, monitor KPIs, and enhance decision-making. Learn how to choose the right platform.
Discover what it is and how to create a marketing taxonomy. Boost your strategy with our comprehensive guide, designed for efficiency and clarity.
Explore how decision intelligence turns complex data into actionable insights, driving efficient decision-making for businesses.
Discover the crucial key performance indicators (KPIs) for retail success, including retail metrics, analysis, and examples for informed decision-making.
Learn everything you need about data governance, including essential strategies, best practices, and tools for ensuring data quality and compliance.
Learn how business intelligence transforms sales and marketing strategies. Discover the best BI platforms for sales and marketing intelligence.
Explore what self-service business intelligence is, what features to look for in a self-service BI tool, and compare the best self-service BI platforms.
Dive into the essentials of financial analysis. Discover how financial data analytics and management analysis can transform decision-making for enterprises.
Discover how retail analytics transforms decision-making, optimizes operations, and boosts customer experience in our comprehensive guide.
Explore the essentials of enterprise data integration: its definition, key concepts, and how it streamlines operations and enhances decision-making.
Explore the essentials of sales dashboards, from choosing metrics and visualizations to best practices for sales performance dashboard implementation.
Discover how to create an ROI report with this guide. Learn the essentials of an ROI dashboard, index, and templates to maximize your marketing efforts.
Explore how search-driven analytics transforms data exploration, making it accessible through intuitive search queries and natural language processing.
Discover the essentials of customer acquisition funnels, including strategies and templates to enhance effectiveness of your acquisition efforts.
Discover how data enrichment can transform your business data into powerful insights, enhance customer profiles, and drive informed decisions.
Dive into data-driven decision-making, uncovering how it empowers businesses to make informed choices and secure a competitive advantage.
Discover how sales metrics can drive strategic decision-making and boost sales performance, with insights on leveraging key metrics for optimal growth.
Discover the top 5 ad-hoc analysis tools that transform data into instant insights. Perfect for dynamic data analysis and informed decision-making.
Explore customer analytics: its role in optimizing experiences, driving growth, and strategic decision-making. Review the best customer analytics tools.
Discover the essence of data automation, learn about different types of data automation and their impact on strategic decision-making.
Data integrity is crucial for strategic decision-making. Learn how to ensure data integrity and reliability, what tools to use and mechanics to apply.
Explore effective PPC budget techniques to maximize your advertising ROI. Learn how to effectively allocate, adjust, and optimize your PPC spend.
Discover the top 5 HIPAA-compliant healthcare business intelligence tools designed to secure patient data while providing powerful analytics capabilities.
Dive deep into ecommerce analytics: learn to harness ecommerce data for better sales, improved customer experiences, and smarter marketing decisions.
Discover PPC analysis strategies to optimize campaigns, improve ad performance, and boost ROI with actionable insights from integrated marketing data.
Compare the top 5 enterprise business intelligence platforms to find the one BI solution that aligns with your analytics needs and strategic goals.
Explore the essentials of ad-hoc reporting. Learn to leverage data to gain quick, actionable insights and drive strategic decisions with agility.
Gain insights into executive dashboards through dashboard examples and expert best practices. Leverage executive dashboard to drive strategic success.
Improvado partners with SXSW® 2024 as the Official Marketing Analytics Partner, revolutionizing brand analytics with AI-powered data integration and insights. Explore future marketing technologies and gain actionable insights with Improvado at SXSW.
This is a complete guide to advertising analytics. Learn the 3 pillars of ads analytics to drive performance marketing success and maximize ROI.
This is a complete guide to the SEO vs. PPC debate. Explore what strategy to choose and when. What is better to invest in SEO or PPC?
Explore the AI marketing trends of 2024, understand how AI is shaping marketing's future, and learn why AI trends are pivotal for tomorrow's strategies.
Explore the integration of AI in business intelligence, how it revolutionizes analytics, and the future of AI-powered BI for smarter decision-making.
MarTech Spotlight, Nov. 29, 2023: HubSpot & Clearbit merge, Airbnb's AI moves, PPC & AI, plus AI in marketing - insights & trends.
Explore the rise of AI in marketing report generation, its benefits, challenges, and the future of AI-powered reporting tools. Dive into the world of AI reporting.
Explore the nuances of paid search marketing. Learn to run and optimize paid search campaigns effectively for enhanced brand visibility.
Explore effective budget pacing techniques and tools for PPC campaigns, from manual ad spend tracking to AI-assisted solutions.
Today, we're exploring the latest news in MarTech: AI regulations, ChatGPT multimodal mode, SEO shifts, and Google's GA4 Data Redaction for privacy.
Discover the power of AI marketing campaigns in 2024. Dive into 8 innovative AI technologies, best practices, and the future of AI in advertising.
Uncover the valuable insights on AI in marketing analytics from Improvado AI Agent and discover the questions that marketers asked.
This is a complete guide to AI marketing analytics. Learn how to leverage AI to sharpen your marketing tactics and process marketing data.
Discover 17 best AI marketing tools, from AI analytics to AI personalization. Adopt AI marketing software to drive results and improve operations in 2024.
Dive into the world of AI marketing. Discover its significance, benefits, and future in the marketing landscape.
HHS introduced new restrictions on tracking technologies like Google Analytics. Learn the details and discover HIPAA-safe marketing analytics solutions.
Discover the ins and outs of ad ops, programmatic advertising, and direct media buying in our insightful guide. Gain valuable insights now!
Dive into the world of programmatic advertising. Discover its benefits, challenges, and the tech behind it. A beginner-friendly guide to digital ad buying.
Discover The Trade Desk's features & best practices. From campaign setup to data-driven strategies, explore programmatic advertising.