Improvado
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NewUnified secure MCP

Your marketing
agentic OS

The reporting layer for marketing teams that have outgrown their spreadsheets, their dashboards, and their patience.

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1,000+ connectors Secure MCP Agentic platform
Marketing OS / Agent
Where’s Q3 paid budget bleeding? Rank channels by ROAS and dollar waste.
Joined 12 sources
Q3 paid waste audit · reallocation plan
Projected ROAS
4.1×
Total spend
$412K
Projected uplift
+$156K
now Meta LAL 1% + LAL 5% (combined) 1.0×
Reallocate $58K ↓
projected LinkedIn ABM retargeting 5.2×
▸
Pause LAL 1% + LAL 5%, shift $58K to LinkedIn ABM retargeting. Daily pacing review for the first 7 days, then weekly. +$156K Q4 pipeline
Where should I reallocate budget this week?
4.2×▲ 9.3%
Blended ROAS · last 30 days
Return on ad spend, by channel
LinkedIn 5.4×
Meta 3.8×
Google 3.2×
TikTok 1.4×
Recommended move
→ Shift $25K from TikTok to LinkedIn +18%
Experiments · 5 active · 2 concluded this week
+ New test
Hero copy — value-prop A/B
Day 6 of 1412,438 visitors
+1.6pt98% confidence
LinkedIn carousel — refreshed
Concluded·auto-deployed
+18%CTR lift
Email subject — first-name vs role
Day 4 of 78,210 sends
+2.1ptopen rate
Search keywords — long-tail
Day 2 of 21gathering signal
+0.4×ROAS, early
CTA color — paused
Below 1% delta·auto-pause
—paused
Governance · pre-flight checks · last 24h
Auto-block on
Brand safety — all assets
142 active variants scanned · 0 violations
100%
Budget pacing — Meta
Tracking 14% under monthly target
-14%
Misconfig blocked
$14K spend halted on broken pixel · auto-paged on-call
$14K saved
Recent activity · 1,284 todayLive
22:14ROAS‑Agentread
21:58John (CMO)write
20:44unverifiedblocked
Audited annually
SOC 2GDPRHIPAACCPAISO 27001PCI DSSFedRAMP
Workspace · acme-marketing
Auto-deploy winners
≥ 95% confidence · max 1 per channel/day
SOC 2 audit logs
Streaming to Datadog · 365d retention
Slack alerts
#growth-alerts · paging on critical
1,002 connected sources · live
Schema-mapped
Data pipelines
ETLELTReverseSync
3 live pipelines · unified into one model
248,304 facts · rolling 90 days
Every account, campaign & asset — recalled on demand.
Entities recalled last touch 2h
ICP fit 0.87
Acquired Q3 2024
4 yr customer
Pricing card v3.2
illy case study
Outbound seq #12
Q3 board deck
Campaign outcomes net new
Q1Holiday lift$380K+18%
Q2Always-on brand$410K+12%
Q3Beta launch arc$520K+34%
Q4Peak window$780K+58%
12Entity types
4 yrsMemory
24/secQueries
Connected sources
+998
1,002live, schema-mapped
Trusted by marketing teams at All customer stories →
ASUS
Activision
illycaffe
AdRoll
SoftwareOne
University of San Francisco
AdCellerant
Booyah Advertising
Eicoff
CV (Christian Vision)
Yodel Mobile
Chacka Marketing

Show me what Improvado does for…

Role
Industry
Trend the data-quality score.
Agentsearching ❄ G ► ···
Data quality score
94/100
+4 pts

Dedup ruleset upgrade pushed quality from 90 → 94.

Show me POS sync status.
Agentsearching ❄ G ► ···
POS sync · 4 stores
428/432
99.1%
Synced
428
Stale
4
P95 lag
32s
Coverage
99.1%

4 stale stores flagged — investigating routing.

Which stores are out of stock?
Agentsearching ❄ G ► ···
Out-of-stock SKUs
37
9 vs last wk
Store 142 · Austin12
Store 088 · Denver9
Store 203 · Miami6
Online · NE DC5

Reorder drafted for 37 SKUs across 4 locations.

Compare ROAS by channel.
Agentsearching ❄ G ► ···
Blended ROAS
3.8×
0.6×
4.6×Search
3.1×Social
2.4×Email
1.7×Affiliate

Paid search returned $4.20 per $1 spent.

Ask anything. Watch it get visualized

Are we going to make the Fall class?
Thought for 1.8s · 12 sources
Live read · Reading your Education signals as one connected story — here's what matters.

Pulled 12 sources for CMOs / VPs Marketing in Education. Top signal: Projected Fall 2026 Landing 3,180–3,310. Also tracking fresh signals 46K. Built live on the right — no SQL, no tab-hopping.

Projected Fall 2026 LandingDeposit velocity
3,180–3,310
Target 3,400 · 56%gap 90–220 · 44%
Shortfall lands on this week's budget shift, not the deadline burst.
Fall 2026 Class ScorecardNet confirmed
Net enrolled (post-melt)2,640▲ 78% of target
Deposits collected2,980▲ +270 this wk
Summer melt rate11.4%▲ +1.6pt
Gap to 3,400 target760▲ 5 wks to census
Mktg cost / net tuition6.8%▼ −0.5pt
Pacing vs Prior CycleCumulative deposits / wk
Margin Headroom / StudentBreak-even minus CPE
1MSN Nursing+$3,360
2Online MBA+$2,340
3BSN Undergrad+$1,690
4MEd Teaching+$470
5Online Certificate−$260

It doesn't stop at the dashboard

One prompt pulls every connected source, makes it analysis-ready, builds the live board, then pushes the next move back into your platforms.

Run it yourself
Track CAC and payback period by channel
CAC Payback
3 mo −7% vs prior
CAC clears breakeven by month 3, 7% ahead of plan.
Payback by month
LTV:CAC
4.8x
Gross margin
61%
New customers
17.2K
Repeat rate
40%
Monthly churn
2.7%
Open this board in the agent
How it works

From a thousand tabs
to one command center

Marketing data lives in 1000+ scattered platforms. Improvado pulls it in, maps it to one shared model, and serves it back as dashboards and AI answers. Instantly.

01 Connect

Plug into every marketing source you run.

Pre-built connectors across paid, organic, CRM, analytics, retail media, and ecommerce.

1,000+
platforms connected
02 Unify

Map every channel to one shared model.

Channels, campaigns, and metrics in a single structure — no SQL, no spreadsheet glue.

46K+
metrics unified
03 Decide

Act with confidence, in seconds.

Prompt the agent to shift budget, audit creative, run attribution, or chase a pacing drop.

Seconds
to live dashboards

Pulls from 1,247 platforms and counting

Enterprise-grade security

Built for non-negotiable enterprise compliance requirements

Why it matters
Security compliance is where most AI marketing deployments slow down. It's where we differentiate.
Get your demo
SOC 2 Type II
HIPAA
Role-based access
Per user & workspace
Full audit trail
Every query logged
SSO & SAML
Enterprise identity
GDPR & CCPA
EU data residency
Customer story
Improvado powers our data views every single day. It's a pulse check on business performance that enables our clients to make smarter, strategic decisions on budgeting, sales forecasting, and assess marketing's impact on their businesses.
Bill Urciuoli
Bill Urciuoli
SVP, Innovation · Eicoff
Read the full story
$500K/yr
Savings in staff costs
15×
Faster client onboarding
<1 wk
Time to value
See it on your own data

Let's talk about your measurement problem

Bring your own data — we'll show your pipeline, attribution, and the agent, live, in twenty minutes.

Book a working session
A solutions engineer maps your stack and shows your own pipeline — no slideware.
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20-minute demo On your own data Live in two weeks
1,000+
Connectors
90 hrs
Saved per week
80%
Less overspend
75%
Faster launches